This time, it’s a bunch of Asda shopping carts, rather than a New York City cab, that causes Buddy to exclaim “sorry!” as it crashes into him.
The 90-second film, created via agency Havas U.K., veteran director Danny Kleinman of Rattling Stick and post-production company Framestore, opens with a homage to Elf’s iconic ‘"street crossing" scene. In a TV spot involving some ingenious visual effects, the supermarket chain took original footage, lines and actions from "Elf" and placed the character at the heart of a bustling Asda store as its newest recruit. Ahead of the launch, the campaign theme was teased by Asda running recruitment ads in newspapers for a new "extra special Christmas colleague" who's "joyful, kind and likes to smile." retailer Asda has "hired" Buddy the Elf in this year's Christmas campaign, creating an entirely new story out of scenes from the original Will Ferrell movie.
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